Looking for Ideas

Innovation can be triggered by many different pressures, and to manage it effectively you must have mechanisms to pick up on these pressures.

The first stage in practical innovation is gathering ideas for new projects. Innovation can be triggered by many different pressures, and to manage it effectively you must have mechanisms to pick up on these pressures. These can come from within your organization or the wider world.

Ideas can be searched for in the following ways:

• Explore existing technology to find opportunity.
• Research the potential market for your product.
• Investigate your competition and learn from them.
• Loot at threats and opportunities for your business.
• Use stakeholder's ideas for new perspectives.

ACTION POINT: Look inside and outside of your organization for new ideas.