Using Stage-Gate Reviews

Instead of making a one-time decision at the start, this "stage-gate" approach sets up a series of decisions points,

A widely used approach, originally developed by Robert Cooper, a Canadian professor, is to introduce strategic decision points at various stages in the process. Instead of making a one-time decision at the start, this "stage-gate" approach sets up a series of decisions points, each tougher than the last.

Key questions are asked at each stage, and only if the answers are met does the gate open so that resources flow to support the next stage of development.

ACTION POINT: Consider rolling out strategic initiatives in stages.