Making Real Time Decisions

To make a decision and then commit all of your resources to it without having the option of changing plans midway is risky.

Innovation is about uncertainty, and so the ability to review and change your decisions over time is crucial. To make a decision and then commit all of your resources to it without having the option of changing plans midway is risky. The longer a project goes on, the more resources are put at risk if it fails.

Smart organizations know that turning an idea into reality is a learning process. As you move through the project you discover new things about the technology, about the market you thought existed, about your competitors. So it makes sense to view the journey in stages, and to increase resources allocated at each stage , from outline concept through to the eventual launch of the product.

ACTION POINT: Recognize that there will be things you must learn along the way toward any innovative change.