A Sample Stage Gate Model

Does it make business sense?

Rolling out innovative changes in stages with key decision points along the way allows you to check course and adjust direction as needed. A sample stage gate model would include:

1. Initial Trigger - An idea for a new product or service appears. Should it be explored further?
2. Concept Definition - Information sought on technology, markets. Does it make business sense?
3. Feasibility Studies - Market surveys are conducted. Should it enter full-scale development?
4. Design Development - Prototype developed. Should it enter full-scale production?
5. Deciding to Launch - Final Go-ahead for mainstream manufacturing and marketing.

ACTION POINT: Examine proposed innovations through the Stage Gate model above.