Wednesday, June 15, 2011

Differentiating with Analytics

Successful distributors continuously refine and enhance their ability to negotiate the best deals with vendors, identify and address areas of operational inefficiency, determine a fair price for products, manage inventory levels, and motivate and reward those individuals who help distinguish the business with customers and suppliers.

Each of these activities leverage analytics.  From a business perspective, the effective application of analytics enables distributors to deepen their customer insights, improve and accelerate decision making, identify and respond to market dynamics, and operate more efficiently.

Always important, analytics are now a required core competency that must be embedded within the distributor organization and elevated to a strategic level.  

ACTION POINT:  Identify and use analytic tools to improve your customer relationships and human capital skills.

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