Questions to Consider Regarding Services

Do our service offerings reinforce our customer and supplier relationships?

Here are some questions designed to stimulate your thinking about your services and how they should fit in to your business model.

• What services do our customers value, which are differentiating, and which ones are they willing to pay for?
• How can we change value perceptions  where gaps exist?
• How do services affect the acquisition and retention of our target customers?
• What services do suppliers truly value--and which ones are they willing to pay for?
• Do our service offerings reinforce our customer and supplier relationships?
• Do the contemplated/offered services reinforce our brand?
• What services are our direct and extended competitors offering and at what price?

ACTION POINT: Use the questions above and begin a brainstorming session with your team.