Tuesday, August 2, 2011

Retaining Talent

today's younger employees have integrated technology into their lifestyle, decisions, and communications--in ways not even imagined five years ago.

Given the sizable investment required to recruit, hire, and develop employees, distributors would be wise to focus additional efforts on identifying and retaining top performers.  Building relationships with today's younger generation is a complex undertaking, and must reflect a deep understanding of these individuals' specific wants, needs, and concerns.

Looking at the new generation, many of today's younger employees have integrated technology into their lifestyle, decisions, and communications--in ways not even imagined five years ago.  For example many of today's teenagers and 20-year-olds view phone calls--even cell phone calls--as outdated, and rely instead on text messages sent via their mobile device.  In addition, they expect information to be rich, searchable, and at their fingertips.  The relevance here is that the next generation of employees will expect heightened access to information and technology, and bring new communication styles to the organization. 

ACTION POINT: Engaging and retaining these individuals will require cultural shifts for many distributors.

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