Thursday, August 4, 2011

Tools and Analytics to Heighten Productivity

Arguably, the sales force is one of the most critical elements of a distributor's business.

In today's environment, achieving greater productivity is crucial; for distributors, this goal begins in sales.  Arguably, the sales force is one of the most critical elements of a distributor's business.  For many customers, their sales force representative is the distributor--their first point of contact, the person who knows them best, and the individual charged with understanding their needs and ensuring those needs are met.

Given the important role these individuals play, it is essential that distributors equip them with the tools, technology, insights, and information they need to effectively do their jobs.  Also, considering the intense competition distributors face in serving their customers, it is equally important that key resource within the organization be freed from low-value activities so they can focus on more productive work.

ACTION POINT: Identify the tools, technology and insights your sales team needs to be effective.

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